Flood Your Chiro New Patient Schedule With Organic Posts - 5 Tips To Break Free From Paid Ads
Do you have a simple, consistent way to get new patients into your practice? Many of our patients have used paid ads, but let's face it — the effectiveness of paid ads is constantly diminishing.
There is another way, a better way of filling your practice with your ideal patients. It's with organic social posts. And today, I'm going to share with you step-by-step how to fill your practice schedule quickly and easily.
Step 1. Shift Your Mindset To Marketing
You started your journey with a vision of becoming a powerful healer, but now I want you to shift into a marketer's mindset.
When I went into my preceptorship, things took an interesting turn. The practice owner had me diving headfirst into marketing, which was crazy considering I'd just spent over eight years becoming a doctor. I didn't have any marketing classes.
I’ve never learned how to write a hook, I never learned how to tell a story, and I certainly never learned how to make an offer. So it's not your fault that you're in a business where you're not quite sure how to drive the demand for your services or lead patients into the incredible transformation you’ve built.
So, how do we make that change? We’ve become so dependent on agencies, paying them a lot for leads that don’t always pan out. But we must make this one shift; it all changes here today. I'm going to teach you a powerful framework that’ll have you seeing results immediately.
Step 2. Study Your Ideal Patient
After putting on your marketing hat, we are going to study your ideal patient. This is all about picking a case or a very specific problem you’re great at solving.
For some of you, this might be patients with low back pain suffering from discopathy. Others might specialize in digestive disorders. For others, it might be neuropathy; for others, it might be migraine headaches. You need to pick that one case you can study to a tee.
What are they thinking? What are they focused on? What have they tried that might not have worked out? What frustrations are they dealing with, struggling to find solutions to their problems?
When you begin getting into the mind of a patient suffering from these problems, it can be a real eye-opener. It was difficult for me because I’d never suffered from anything like it. I had been under chiropractic care since birth. I didn't know what it was like to suffer from chronic pain.
So, sitting down with some of my patients and interviewing them, I delved into their minds. What were they going through? What was their frame of mind before finding our solution? What were their frustrations? Where were they looking for solutions? What attracted them here? And what finally led them to make an appointment?
Once you understand the process and mindset a patient goes through in discovering you, it’s like unlocking a treasure trove of insights. This mindset is crucial before moving on to the next step.
It is the very thing that I do with my doctors in our Data-Driven Practice community. As I help them get out of their own pain, I have to sit down and think back to where I was in the first few years of practice, where I was struggling, and even midway when I was dealing with burnout.
What were some of my pain points, and how did my practice evolve? What was I dealing with when I was learning promotion? What pain points was I dealing with when I was learning reproducible systems? What pain points was I dealing with finding a good leader as an operator within my practice?
You see, these are pain points I had to go out and search for solutions to, and all roads led me to data-driven decisions. All roads led to proper systems that allowed us to analyze the data they generated.
But it goes way beyond that. It delves deeper into the mindset because I wanted to make an impact in my community so badly. It was painful that I wasn't seeing as many patients as I knew our practice was capable of.
I became the bottleneck holding back our growth. That’s when burnout started looming over me. I had to learn a whole new way of leading other providers to deliver the same outcomes that I was getting with my patients, and that was a whole new set of problems.
So, I had to study you. I had to understand where you're at and what pain you're in in wanting to grow and be successful.
Step 3. Consistently Show Up As The Expert
So, let's jump into this framework of organic posting. First, it's all about consistently showing up. But you're not just showing up. You're showing up as the expert.
It's all about establishing your unique identity. Your social media channels should reflect who you aspire to be known as. It’s called framing - framing you as the expert for this condition you're passionate about serving and fixing.
And when you’re talking to your audience, talk directly into the camera, just like what I do in my YouTube videos. I speak to the doctor behind the screen. I'm feeling and sensing the pain that you're in because I know you're capable of more, and I know that you know that you're capable of more.
I specialize in helping practices break through to 6-figure months, and I do it through the power of data. That’s what I do, and it's why we've built the incredible community that we have.
So when you start posting on social media, consider these things: How often are you going live on your channels? How often are you connecting to the patient behind the screen? How often are you speaking to their pain points and showing them your frameworks of how you get patients better? How did you discover them? What type of results are they getting? What type of lives have you changed and been able to impact because a patient got well?
And let’s widen the lens for a moment. It's not just that individual patient. Consider the ripple effect. If a mom, a husband, or a dad is suffering, and you step in and provide the solution, how does that impact their spouse? Their children? Their entire community?
When you can talk about all of these things and share the stories of the newfound joy that your patients are experiencing in their lives, thanks to a system that works, pretty soon, they’ll start identifying you as the expert.
If you're going to do this regularly, you may need some help. This translates to posting three times a week. Your posts can range anywhere from thought-provoking questions you pose to offering doses of inspiration.
Step 4. 3 Steps Cycle
When posting three times a week, I recommend that you have a ‘3 Steps Cycle’ in your week. Here’s a handy breakdown:
Monday: Inspiration
Start the week with an inspirational post tailored to your community's specific pain points.
Wednesday: Credibility
Showcase a testimonial from a patient who's triumphed over their condition. They're not just managing; they're thriving. They're back to running, enjoying life, handling work, tending to their kids, hitting the golf course — whatever it is that brings them joy.
Friday: Value
You're delivering value for them by offering something tangible. This is a practical tip that they can immediately implement in their life, like a dietary change, an exercise, or a stretching routine that they can do.
The 3 Steps Cycle makes sure that you’re providing a well-rounded mix of motivation, proof of your expertise, and actional advice that will keep your patients engaged and eager for more.
Step 5. Put Up Your Offer On The Weekend
As this cycle starts to go into motion, remember to schedule a post over the weekend since weekends are prime time for making offers. In the post, you want them to take action on the offer that you're building.
This is where you guide them on how they can take advantage of your offer to come into your practice. It could be an upcoming workshop, a Facebook Live session, a downloadable guide, or a consultation bundled with a suite of valuable services. This gives them a taste of the transformation that your practice is capable of.
Now we have built a really cool program called Blue TV. It’s where we have screens in your practice, showcasing a rotation of 60-90 posts that our team prepares for you based on your brand and services.
And not only do they cycle through on your practice's TVs, but they can also be effortlessly shared across your social media platforms. It's a seamless way to keep your audience engaged and informed about your incredible offers.
If you need a little help with this rhythm, we've got you. Join our free Facebook group, “The Data-Driven Practice.” Let’s build the practice of your dreams. I’ll see you there!
