Breaking Through 7 Figures: The 3 Roadblocks Holding Your Practice Back and How to Overcome Them

If you're serious about building a 7-figure chiropractic practice, you're going to run into some roadblocks. I’ve helped hundreds of chiropractors not just reach 7 figures but break through it, and I want to share the three most common obstacles that could be holding you back. More importantly, I’ll show you exactly how to crush through them.

Roadblock #1: A Confused Team Member Is a Non-Productive Team Member

This might sound surprising, but if your team is confused, they’re not productive. And when they’re not productive, your practice growth stalls. The reality is that your practice at 100 office visits per week looks very different from 150 visits, and even more so at 200 visits per week. As your practice grows, your processes must evolve—and they must be clear.

The book Traction does an excellent job of breaking down simple business processes, emphasizing the need for documented systems. In your practice, every procedure should be documented and followed by all. If your team isn’t on the same page, inefficiencies creep in, and momentum slows.

Your job as the practice owner is to ensure every team member understands exactly what is expected of them. Document your processes, communicate them clearly, and make sure your team follows them. When everyone knows what to do and how to do it, they become engaged, confident, and productive—leading to the growth you’re aiming for.

Roadblock #2: Focusing on the Wrong Metrics

I was working with Dr. Ha, a chiropractor who had been stuck just under 7 figures for a while. He was frustrated because he saw other doctors in his community hitting six-figure months, and he couldn’t figure out why his practice wasn’t scaling.

His first instinct was to spend more on marketing—more new patients, more advertising. But when we pulled his data into a dashboard, we discovered the real issue wasn’t the number of new patients—it was his start rate. He wasn’t converting leads into actual care plans effectively.

By slowing down and fixing his process, we improved his patient education even before they walked through the door. We also focused on increasing lead quality. Once his team became intentional about the patient journey and conversion strategy, start rates improved, and we saw 25% growth in just 60 days.

The lesson? Throwing money at marketing isn’t the answer. If you’re struggling to scale, look at your conversion metrics. Where are potential patients dropping off? Fix the leak before turning up the flow.

Roadblock #3: Mindset and False Beliefs About Pricing

One of the biggest infections in our chiropractic community is the belief that to attract more patients, we have to lower our prices. Let me tell you—that is not the answer.

I worked with another practice that was desperate to increase their conversion rates. Their solution? More discounts, bigger discounts. But instead of increasing their start rate, they were actually seeing lower overall collections.

I had to sit down with these doctors and help them break through the false belief that patients don’t value what we provide. The truth is, they do—but we have to communicate that value effectively. Instead of discounting services, we actually raised their prices to reflect the expertise and time invested in each patient. This particular doctor had spent a fortune on post-graduate education and specialty degrees—he should be charging more!

We stopped the deep discounts and only offered a small incentive for patients committing to full care plans. What happened? Within 30 days, their start rates and collections skyrocketed—without seeing more patients. The practice simply converted and retained patients better.

The Bottom Line

These three roadblocks—team confusion, focusing on the wrong metrics, and false beliefs about pricing—are what hold most chiropractors back from scaling their practice beyond 7 figures. But when you break through these barriers, you create a thriving, high-impact, highly profitable practice.

You are in the business of changing lives. You and your team deserve to be rewarded for the miracles you create in your patients' lives. Stop undervaluing your services, start tracking the right numbers, and ensure your team is aligned with your mission. Health is priceless—it’s time we stop trying to discount it.

Are you ready to push through these roadblocks and build the 7-figure practice you’ve been striving for? Click here to join our FREE 3-day / 90-minute-a-day challenge, and let’s make it happen!