How to Grow a Profitable Chiropractic Practice Using Social Media and High-Ticket Services
If you’re a chiropractor trying to grow your practice, chances are you’ve tried marketing strategies that didn’t quite work as expected. Maybe you’ve spent money on ads that didn’t convert, or you’ve relied on referrals but found your patient volume inconsistent. I’ve been there. And over the years, working with hundreds of chiropractors, I’ve learned one truth: the most successful practices are the ones that master marketing and sales.
Today, I’m excited to share an eye-opening conversation I had with Jesse Ewell, a business and marketing expert who has perfected organic social media marketing. He’s also the creator of the VIP Weight Loss System, which is helping chiropractors generate an additional $20,000 to $40,000 per month—all without paid ads.
In this blog, I’ll break down proven strategies we discussed on the latest episode of In the Blue so you can grow your chiropractic practice, attract more patients, and increase profitability.
Why Most Chiropractors Struggle with Marketing
Let’s be real—most chiropractors don’t love marketing. We love treating patients, but when it comes to growing our practice, we often:
✅ Rely too much on word-of-mouth and referrals
✅ Struggle to get consistent new patients
✅ Post on social media without engagement
✅ Waste money on ads that don’t convert
✅ Hire an associate doctor expecting them to bring in patients (when they don’t)
Here’s the hard truth: Marketing and sales are the two most important skills a practice owner must master. If you’re not filling your providers' schedules, your business will struggle—no matter how great your clinical skills are.
Social Media: The Secret Weapon for Chiropractic Growth
Jesse and I talked a lot about organic social media marketing—and if you’re not using it, you’re leaving hundreds of thousands of dollars on the table.
The #1 Mistake Chiropractors Make on Social Media
Most chiropractors make their content about themselves, not their audience. Social media is all about engagement. The goal is to get people to interact with your content, not just scroll past it.
Here’s how social media engagement works (ranked from most important to least):
1️⃣ Shares (the most powerful)
2️⃣ Comments (helps boost visibility)
3️⃣ Reactions (Heart, Like, etc.)
4️⃣ Basic likes
If you want people to engage with your content, you have to tell them what to do. Ask questions. Get them to comment. Make it easy for them to interact.
Social Media Strategy for Chiropractors
Step 1: Ask Engaging Questions
Instead of posting “Hey, we have chiropractic appointments available,” try asking:
“What’s one daily habit you can’t live without?”
“Drop the third photo in your camera roll!”
“What’s the weirdest injury you’ve ever had?”
Engagement posts open up conversations, which increases visibility. More engagement = more potential patients seeing your posts.
Step 2: Post Consistently (5+ Times a Week)
The average person checks social media 20-25 times per day. If your competitors are posting and you’re not, they’ll stay top of mind while you become invisible.
I recommend:
✅ 5+ posts per week (consistency is key)
✅ Short-form video (Reels, TikToks, Instagram Stories)
✅ Patient testimonials & transformations
✅ Educational posts about common pain issues
Step 3: Leverage Reels for Maximum Growth
Facebook and Instagram are prioritizing short-form video. Chiropractors who use reels will dominate their local market because hardly anyone else is doing it.
The best part? Reels get shown to people who aren’t following you—which means you can attract new patients for free.
How to Add a $20K-$40K/Month Revenue Stream with Weight Loss
One of the biggest missed opportunities for chiropractors is adding a weight loss program to their practice.
Here’s why:
✔️ Weight loss patients = higher lifetime value
✔️ They are more likely to become long-term chiropractic patients
✔️ Chronic pain is directly linked to obesity, gut health, and inflammation
Jesse’s VIP Weight Loss System is different from other programs because it:
✅ Includes a done-for-you nutrition system created by a dietitian
✅ Is overseen by a medical provider (ensuring patient safety)
✅ Focuses on fixing metabolism, gut health, and liver function
✅ Uses organic social media marketing (no ads needed!)
✅ Can be run 100% virtually (scalable and high-profit)
Many chiropractors using this system are generating $20K-$40K per month in additional revenue within 30 days.
The CEO Mindset: Your Job Is to Fill Schedules
Many chiropractors struggle with hiring associates because they expect them to bring in their own patients. But here’s the truth:
If an associate was great at marketing, they’d start their own practice.
Your job as a business owner is to fill your providers’ schedules through effective marketing. The more patients you attract, the faster your practice grows.
🔹 Step 1: Use social media to stay top of mind
🔹 Step 2: Run a high-ticket program (like weight loss) for additional revenue
🔹 Step 3: Track your numbers (new patients, retention, revenue per visit, etc.)
Ready to Scale Your Practice? Here’s What to Do Next
1️⃣ Join Our Free Facebook Group
👉 The Data Driven Practice – Connect with 1,000+ top chiropractors who are scaling their clinics using real data (not guesswork).
2️⃣ Get the VIP Weight Loss System
💰 If you’re ready to add $20K-$40K per month to your practice, reach out to Jesse on:
📲 Facebook: Jesse Ewell
📲 Instagram: @jesse.ewell
Final Thoughts: Marketing = Freedom
At the end of the day, marketing and sales are the foundation of practice growth. If you’re struggling to get new patients consistently, you don’t have a clinical problem—you have a marketing problem.
But the good news? You can fix it.
Start by leveraging organic social media marketing, adding high-value services like weight loss, and tracking your numbers. These strategies will help you attract more patients, increase profits, and build the practice you’ve always dreamed of.
Stay driven. Stay data-driven. And let’s grow your practice together!
