The Truth About Building a 7-Figure Chiropractic Practice
Do you want to know the real truth about building a 7-figure chiropractic practice? It’s not what they teach you in chiropractic school. After spending 20+ years in the trenches, growing and scaling practices, I’ve learned the hard way what works—and more importantly, what doesn’t.
The good news? I’m about to spill everything I’ve learned so you don’t have to make the same mistakes I did. If you’re tired of insurance companies dictating your value and struggling to attract and retain your dream patients, you’re leaving way too much money on the table.
Let’s dive into three powerful principles that will completely change your practice and help you finally hit seven figures.
The Three P’s of a Thriving Practice
I recently spent a day with Cairo One, a well-known multi-unit chiropractic company, and was amazed to hear them talk about the three P’s—the exact same principles I built my 23-year career on. These principles are the foundation of every successful practice, and if you apply them, they will transform your business forever.
1. Patients – Transforming Lives Through Care
At the core of everything we do is our patients. We exist to transform lives, to help people heal naturally, and to create life-changing results. But here’s the problem:
Too many chiropractors don’t value their services enough.
They let insurance companies determine their pricing.
They fail to position themselves as top-tier providers.
Your patients need to see the value of your care—not just as a quick adjustment, but as a long-term health solution. When you start positioning yourself that way, everything changes.
2. People – Your Team Determines Your Success
If you don’t have the right people in your practice, you will always feel stuck, frustrated, and overwhelmed. Your team is responsible for creating a world-class patient experience, and that experience determines whether your patients stay, refer, and rave about your practice.
Hire A-players — people who share your vision and passion.
Train and develop them so they deliver an experience that “wows” your patients.
Pour your energy into your team, and they will pour it back into your practice.
A thriving practice isn’t built by one doctor—it’s built by a high-performing team.
3. Performance – What Gets Measured Improves
The biggest mistake I see chiropractors make? They don’t track their numbers.
If you don’t measure performance, you can’t improve performance.
That which gets measured, improves. And that which gets measured and reported, accelerates.
You must know your key metrics—from patient visits to conversions to collections—if you want to scale.
Most chiropractors are winging it when it comes to numbers, and that’s why they’re struggling to grow. If you start running your practice by the numbers, you will unlock massive growth opportunities.
Stop Undervaluing Your Chiropractic Services
Here’s the hard truth: Most chiropractors are dramatically underpricing their services. And I get it—because I did it too.
Let’s talk about where chiropractic pricing came from (it’s actually pretty shocking). Insurance companies sat down and compared the time it takes to deliver a chiropractic adjustment to physical therapy services and lumped us into a low-price category based on time spent.
But we are not paid for our time—we are paid for the life-changing results we deliver. Yet many chiropractors are caught in a race to the bottom, trying to compete on price. That’s a losing game.
Think about it:
Who wants to go to the cheapest heart surgeon?
Who wants to go to the cheapest brain surgeon?
No one. Patients want the best—and you need to position yourself as the best.
Raise Your Prices & Build Value
If you’re going to increase your prices, you need to increase the perceived value of your services. The best way to do that? Build comprehensive treatment plans.
The Power of Treatment Planning
The most successful chiropractors don’t just adjust patients—they create structured treatment plans that solve real problems.
Proactive vs. Reactive Treatment Planning
Reactive treatment: A patient comes in pain, you adjust them, they leave. If they’re still in pain, you add more services—but you don’t charge for them.
Proactive treatment: You assess their full health needs upfront, create a complete treatment plan, and include everything the patient needs from day one. You charge appropriately and get commitment upfront.
Here’s why this is critical:
Patients will pay for convenience and speed.
If they don’t get additional services from you, they’ll find them somewhere else.
Bundling services under one roof increases patient satisfaction, compliance, and revenue.
And guess what? Insurance will cover the initial phase of treatment. But once that phase is over, the patient is already committed to the process and will gladly transition to a self-pay model. Why? Because they now value your services and want to stay well.
No money, no team. No money, no scale.
If you’re feeling burnt out, frustrated, and struggling to grow, it’s because your practice isn’t profitable enough. When you start charging what you’re worth, everything changes.
Join a Community That Supports Your Growth
If you’re passionate about building a world-class patient experience and growing a highly profitable practice, then you need to be in a community that supports you.
That’s why I created The Data Driven Practice Facebook Group—a place where top chiropractors come to learn, grow, and scale their businesses using real data.
Inside, you’ll get access to:
A free guide on tracking your key metrics (so you can scale faster).
A network of successful chiropractors who are growing just like you.
Proven strategies for creating a seven-figure practice.
Stop guessing. Start scaling. Come join us today and take your practice to the next level: https://www.facebook.com/groups/turnyourdataintodollars
