Why We Founded The Data Driven Practice: Can Our Story Set You Free?
There’s a burning question that keeps me up at night, a question that I believe every chiropractor should be asking themselves: Why haven’t we achieved mainstream adoption?
It’s a paradox. We’re the largest alternative healthcare system in existence, with a proven track record of success. Yet, only a fraction of the population has experienced the life-changing power of chiropractic.
This frustration, this deep desire to see our profession reach its full potential, is the driving force behind The Data Driven Practice.
Today, I want to share the story behind our mission, a story rooted in family legacy, fueled by a burning desire for change, and ultimately, built on a foundation of data-driven growth.
Growing Up in the Shadow of Giants: My Chiropractic Roots
My journey into the world of data-driven practice began long before I ever set foot in a chiropractic college. You see, I’m a “chiro-brat,” raised in a household where the principles of chiropractic were as familiar as the alphabet.
My father, Dr. H. Ronald Froglely, wasn’t just any chiropractor. He was a giant in the field, serving as Executive Vice President to the legendary David Palmer at Palmer College throughout the 60s and 70s. He was instrumental in developing the Thompson Technique, a revolutionary approach that transformed the way chiropractors practiced.
Growing up with him as my role model, I witnessed firsthand the impact chiropractic had on people’s lives. I saw the trust and gratitude in the eyes of his patients, and I knew I wanted to follow in his footsteps.
His passion for chiropractic inspired six of my siblings to become chiropractors as well. We grew up immersed in the world of adjustments, subluxations, and innate intelligence. We knew, without a shadow of a doubt, that chiropractic was a force for good in the world.
The Data Disconnect: A Wake-Up Call
But when I entered practice, filled with idealism and ready to make a difference, I hit a wall. I realized that despite the incredible power of chiropractic, we were still struggling to reach the masses. The majority of the population hadn’t even considered chiropractic as a healthcare option.
This realization was a wake-up call. I knew we needed a different approach, a way to break free from the limitations that were holding us back.
And then it hit me: the answer lay within our data.
As chiropractors, we collect a wealth of information about our patients, their conditions, and the effectiveness of our treatments. But this data was often scattered, siloed, and underutilized. We weren't using it to drive our growth, improve our practices, or advocate for our profession.
What's worse, insurance companies were using our data against us. By collecting claims data, they were able to identify trends and systematically decrease their reimbursements to chiropractors, squeezing our profits and limiting our ability to provide the best possible care.
This data disconnect was a major problem. It was time for a change, and it was time for chiropractors to take control of their own narrative.
The DRIVEN Framework: Scaling Your Practice with Purpose
This is why we created The Data-Driven Practice – to empower chiropractors to become “Driven Docs,” leveraging the power of their data to build thriving practices that serve more people and elevate our entire profession.
At the heart of this mission is the DRIVEN Framework, a six-step system that transforms your data into a roadmap for success:
D - Data: The first step is to gather all your data – marketing, financial, and practice management – into one centralized location. This creates a unified view of your practice, eliminating data silos and revealing powerful insights that would otherwise remain hidden.
R - Results: Once you have your data organized, it's time to set clear and measurable goals. By assigning specific metrics to each team member, you create a culture of ownership and accountability. This drives results and ensures everyone is working towards a common vision.
I - Ignite: Identifying your "prime mover" is essential for igniting growth within your team. This individual, often a passionate and data-savvy team member, becomes your data champion, motivating others and ensuring the DRIVEN Framework is implemented effectively.
V - Value: Knowing the value of your time and the value of each patient visit is crucial for maximizing profitability and impact. The DRIVEN Framework helps you track these metrics and make informed decisions about pricing, staffing, and service offerings.
E - Effective Cadence: Regularly reviewing your data dashboards together as a team creates a powerful rhythm of accountability. This fosters open communication, identifies areas for improvement, and ensures everyone is on the same page.
N - Never Be Blind To Your Data Again: By implementing the Driven Operating System, a comprehensive suite of tools and resources, you can unlock the full potential of your data to scale your practice, attract ideal patients, and optimize your operations.
The DRIVEN Framework is more than just a set of steps; it's a philosophy, a way of thinking that empowers you to make informed decisions, build a high-performing team, and create the practice of your dreams.
Joining the Movement: Building a Data-Driven Future for Chiropractic
We believe that by embracing a data-driven approach, we can transform the future of chiropractic. We can:
Increase Patient Volume: By leveraging data insights to refine marketing strategies, optimize patient retention, and improve the overall patient experience, we can attract more people to our practices and expand our reach within our communities.
Elevate the Profession: By collecting and analyzing standardized data across our profession, we can generate compelling research that demonstrates the effectiveness of chiropractic care and advocates for increased recognition and integration within the broader healthcare system.
Create a Unified Voice: By working together as a data-driven community, we can amplify our message, challenge outdated narratives, and create a powerful force for change that elevates the perception of chiropractic on a global scale.
This is the future I envision, a future where chiropractic becomes the go-to solution for musculoskeletal health, where chiropractors are valued and respected members of the healthcare team, and where our profession achieves the mainstream adoption it deserves.
Are you ready to join this movement? Are you ready to become a Driven Doc?
Take the First Step: Join our FREE Facebook group, "The Data Driven Practice," to connect with a community of passionate chiropractors who are using data to transform their practices and build their healthcare empires.
Click here to join today: https://www.facebook.com/groups/turnyourdataintodollars
Together, let's unleash the power of data and create a brighter future for chiropractic!
